EVIT Radio Adds 2nd Signal, Bruce Kelly and Company on May 1
Submitted by Tiffani Nichols.
On May 1, the East Valley Institute of Technology’s radio station, The Goldmine, will expand its coverage to include the entire Phoenix metro area, Scottsdale and the West Valley thanks to a second signal high atop South Mountain. The original signal, 90.7 FM, will continue to cover the East Valley while the new signal, 92.7 FM, will reach an expanded audience to the west and north.
“With the addition of the second signal, The Goldmine will become the most powerful high school station in the nation with a potential audience reach of 2.5 million in the 12 to 49 demographic” said Steve Grosz, general manager of The Goldmine and head instructor.
Both signals will carry the same programming featuring commercial-free hit music that is also available worldwide via Smartphone applications and the internet at http://www.goldmineradio.com/.
The Goldmine is unique in its ability to generate sponsorships to support EVIT’s Broadcasting/Audio Production and Media Marketing (BAMM) program with current clients such as Thorobred Chevrolet, Mesa Golfland/Sun Splash, Tennison Financial, Dutch Bros Coffee and more than a dozen others including contracts from major brands from across the Valley being finalized.
“Hands-on, occupation-specific training is at the core of every EVIT program. BAMM students are not only being trained in broadcasting and audio-related fields but developing valuable marketing skills that can be applied in public relations, advertising and mass media” said Dr. Sally Downey, EVIT superintendent.
The launch of 92.7 FM will also bring the return of Bruce Kelly, the Valley’s morning ratings leader for more than 15 years. Bruce Kelly and Company will air from 6 to 9 a.m. on weekdays and promises his one-of-a-kind, predictable unpredictability, with local and national celebrity interviews and plenty of commercial-free hit music.
Since leaving the Valley, Kelly was an original architect of XM Satellite Radio programming, managed Bob Marley’s legendary band The Wailers and spent two years in Fargo, ND as Vice President of a privately-owned radio group. He returned to the Valley as operations manager of The Goldmine in October 2011.
Also joining The Goldmine staff as consultant and executive morning show producer is Diane Bonilla, a Peabody award-winning veteran of Valley media for 20+ years at stations including KTAR and KFYI.